Real Estate Selling Tips – Communication Channels

When selling your home or anything for that matter, you need to get the word out about your offering. And, when selling a home, you need to reach the right markets in order to enable reaching your goals of selling your home! This is especially true for country homes because such properties for sale are away from high density populations! Real estate selling requires some marketing planning and execution and for every marketing resource you execute on, you create communication channels.

Real Estate Selling Networks

If your communication channels are networked well, you increase your market reach multiple times over. The greater your market reach, the great your chances of reaching your ideal buyers. Consider this formula. N*(N-1)/ 2. If N is the number of people in a channel, then just 10 people reached within a group can create 45 communication channels.

And so, consider that you are have created a conversation within a social network with some common interests such as country houses. If each person in that channel speaks to the other 9, that’s 45 channels in total. Communication channels in real estate selling or marketing are really important and effective when channeled with the right audiences

leveraging An Audience

Moreover, the idea is that you connect with audiences that can communicate within each other as in a common interest network and that messages are places with resources where a common interest audience may access at different times for an effective period of time. These people may be you buyer or may go outside the circle and share what you have presented to someone that is a great fit for your offer.

Taken a step further, when marketing country homes for sale, first consider the communication channels or chatter you can create within just one resource group, then, consider the leverage you can get if several resources are networked together.

Properly constructed communication channels can help you reach you ideal home selling situation faster to get the word out on your needs for better and quicker solutions! When it comes to real estate selling; real-estate agents, real-estate websites, social networks, and word of mouth all create valuable streams of communication for your needs.


Photo Credit: Paul Shanks